Anytime versus only mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation.
| Published in: | Journal of marketing research V. 45, 1-4 (2008). |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |
| Published in: | Journal of marketing research V. 45, 1-4 (2008). |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |