When should original equipment manufacturers use branded component contracts with suppliers?.

When should original equipment manufacturers use branded component contracts with suppliers?.

Библиографические подробности
Опубликовано в::Journal of marketing research V. 46, 1-6 (2009).
Главный автор: Ghosh, Mrinal
Формат: Статья
Язык:English
Предметы:
Original Equipment Manufacturer (OEM).
Contracts.
Brand names.
Suppliers.