When should original equipment manufacturers use branded component contracts with suppliers?.

When should original equipment manufacturers use branded component contracts with suppliers?.

Detaylı Bibliyografya
Yayımlandı:Journal of marketing research V. 46, 1-6 (2009).
Yazar: Ghosh, Mrinal
Materyal Türü: Makale
Dil:English
Konular:
Original Equipment Manufacturer (OEM).
Contracts.
Brand names.
Suppliers.