When should original equipment manufacturers use branded component contracts with suppliers?.

When should original equipment manufacturers use branded component contracts with suppliers?.

Opis bibliograficzny
Wydane w:Journal of marketing research V. 46, 1-6 (2009).
1. autor: Ghosh, Mrinal
Format: Artykuł
Język:English
Hasła przedmiotowe:
Original Equipment Manufacturer (OEM).
Contracts.
Brand names.
Suppliers.