When should original equipment manufacturers use branded component contracts with suppliers?.

When should original equipment manufacturers use branded component contracts with suppliers?.

Dettagli Bibliografici
Pubblicato in:Journal of marketing research V. 46, 1-6 (2009).
Autore principale: Ghosh, Mrinal
Natura: Articolo
Lingua:English
Soggetti:
Original Equipment Manufacturer (OEM).
Contracts.
Brand names.
Suppliers.