When should original equipment manufacturers use branded component contracts with suppliers?.

When should original equipment manufacturers use branded component contracts with suppliers?.

Podrobná bibliografie
Vydáno v:Journal of marketing research V. 46, 1-6 (2009).
Hlavní autor: Ghosh, Mrinal
Médium: Článek
Jazyk:English
Témata:
Original Equipment Manufacturer (OEM).
Contracts.
Brand names.
Suppliers.