Differentiate or die survival in our era of killer competition

Détails bibliographiques
Auteur principal:	Trout, Jack
Autres auteurs:	Rivkin, Steve 1947-
Format:	Livre
Langue:	English
Publié:	Hoboken, N.J. Wiley c2008.
Édition:	2nd ed.
Sujets:	Advertising > Brand name products. Brand name products. Competition.