Advertising and integrated brand promotion

Détails bibliographiques
Auteur principal:	O'Guinn, Thomas C.
Autres auteurs:	Allen, Chris T., Semenik, Richard J.
Format:	Livre
Langue:	anglais
Publié:	Australia South-Western Cengage Learning c2009.
Édition:	5th ed.
Sujets:	Advertising. Advertising media planning.