Advertising and integrated brand promotion

Advertising and integrated brand promotion

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Bibliografske podrobnosti
Glavni avtor: O'Guinn, Thomas C.
Drugi avtorji: Allen, Chris T., Semenik, Richard J.
Format: Knjiga
Jezik:English
Izdano: Australia South-Western Cengage Learning c2009.
Izdaja:5th ed.
Teme:
Advertising.
Advertising media planning.