Advertising and integrated brand promotion

Advertising and integrated brand promotion

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Bibliographische Detailangaben
1. Verfasser: O'Guinn, Thomas C.
Weitere Verfasser: Allen, Chris T., Semenik, Richard J.
Format: Buch
Sprache:English
Veröffentlicht: Australia South-Western Cengage Learning c2009.
Ausgabe:5th ed.
Schlagworte:
Advertising.
Advertising media planning.