Advertising and integrated brand promotion

Advertising and integrated brand promotion

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Dades bibliogràfiques
Autor principal: O'Guinn, Thomas C.
Altres autors: Allen, Chris T., Semenik, Richard J.
Format: Llibre
Idioma:English
Publicat: Australia South-Western Cengage Learning c2009.
Edició:5th ed.
Matèries:
Advertising.
Advertising media planning.