Closing the deal with BPM move your client off the fence and into commitment.

Whether you're in a clothing store, a car dealership, or a bank's online catalog looking for low-interest loans, you're more liable to buy if you get some personal attention. You want someone to answer your questions in real time.

Detalles Bibliográficos
Publicado en:SOA webservices journal. 4, 5 (2004).
Autor Principal: Cameron, David
Formato: Artigo
Idioma:English