Closing the deal with BPM move your client off the fence and into commitment.
Whether you're in a clothing store, a car dealership, or a bank's online catalog looking for low-interest loans, you're more liable to buy if you get some personal attention. You want someone to answer your questions in real time.
| Published in: | SOA webservices journal. 4, 5 (2004). |
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| Main Author: | |
| Format: | Article |
| Language: | English |