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Creating market insight how firms create value from market understanding

Bibliografski detalji
Glavni autor: Smith, Brian D. (Brian David) 1961-
Daljnji autori: Raspin, Paul G.
Format: Knjiga
Jezik:engleski
Izdano: Chichester, England Wiley c2008.
Teme:
Marketing > Management.
Marketing > Planning.
Problem solving.
Organizational effectiveness.