Creating market insight how firms create value from market understanding

Detaylı Bibliyografya
Yazar:	Smith, Brian D. (Brian David) 1961-
Diğer Yazarlar:	Raspin, Paul G.
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	Chichester, England Wiley c2008.
Konular:	Marketing > Management. Marketing > Planning. Problem solving. Organizational effectiveness.