Creating market insight how firms create value from market understanding

Detalles Bibliográficos
Autor Principal:	Smith, Brian D. (Brian David) 1961-
Outros autores:	Raspin, Paul G.
Formato:	Libro
Idioma:	English
Publicado:	Chichester, England Wiley c2008.
Subjects:	Marketing > Management. Marketing > Planning. Problem solving. Organizational effectiveness.