Creating market insight how firms create value from market understanding

書目詳細資料
主要作者:	Smith, Brian D. (Brian David) 1961-
其他作者:	Raspin, Paul G.
格式:	圖書
語言:	English
出版:	Chichester, England Wiley c2008.
主題:	Marketing > Management. Marketing > Planning. Problem solving. Organizational effectiveness.