Creating market insight how firms create value from market understanding

Bibliografiske detaljer
Hovedforfatter:	Smith, Brian D. (Brian David) 1961-
Andre forfattere:	Raspin, Paul G.
Format:	Bog
Sprog:	English
Udgivet:	Chichester, England Wiley c2008.
Fag:	Marketing > Management. Marketing > Planning. Problem solving. Organizational effectiveness.