Creating market insight how firms create value from market understanding

Bibliographische Detailangaben
1. Verfasser:	Smith, Brian D. (Brian David) 1961-
Weitere Verfasser:	Raspin, Paul G.
Format:	Buch
Sprache:	English
Veröffentlicht:	Chichester, England Wiley c2008.
Schlagworte:	Marketing > Management. Marketing > Planning. Problem solving. Organizational effectiveness.