Creating market insight how firms create value from market understanding

Opis bibliograficzny
1. autor:	Smith, Brian D. (Brian David) 1961-
Kolejni autorzy:	Raspin, Paul G.
Format:	Książka
Język:	English
Wydane:	Chichester, England Wiley c2008.
Hasła przedmiotowe:	Marketing > Management. Marketing > Planning. Problem solving. Organizational effectiveness.