Consumer acceptability and price sensitivity towards original and imitation products

The study analyzed the consumer acceptability and price sensitivity in the purchase of imported, imitation and local original products. A total of 143 respondents with varying gender, age and income group, were purposely selected to answer the Price Sensitivity and Consumer Acceptability Questionnai...

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Bibliografiska uppgifter
Huvudupphovsman: Lobramonte, Ivy Kenneth Joy R.
Övriga upphovsmän: Bantang, Joanne Reandelar
Materialtyp: Lärdomsprov
Språk:English
Publicerad: 2006.
Ämnen: