Consumer acceptability and price sensitivity towards original and imitation products
The study analyzed the consumer acceptability and price sensitivity in the purchase of imported, imitation and local original products. A total of 143 respondents with varying gender, age and income group, were purposely selected to answer the Price Sensitivity and Consumer Acceptability Questionnai...
| मुख्य लेखक: | |
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| अन्य लेखक: | |
| स्वरूप: | थीसिस |
| भाषा: | English |
| प्रकाशित: |
2006.
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| विषय: |