Consumer acceptability and price sensitivity towards original and imitation products
The study analyzed the consumer acceptability and price sensitivity in the purchase of imported, imitation and local original products. A total of 143 respondents with varying gender, age and income group, were purposely selected to answer the Price Sensitivity and Consumer Acceptability Questionnai...
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| フォーマット: | 学位論文 |
| 言語: | English |
| 出版事項: |
2006.
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