Strategic business planning a dynamic system for improving performance & competitive advantage

Outlines a business process which should improve the performance and competitive position of any company. It enables the reader to link company purpose, business goals, strategy, performance targets and an action programme into one framework.

Dettagli Bibliografici
Autore principale: Reading, Clive
Ente Autore: Gale Group
Natura: Electronic Resource
Lingua:English
Pubblicazione: London Kogan Page 2002.
Edizione:2nd ed.
Serie:Gale virtual reference library
Soggetti:
Accesso online:Available for University of the Philippines Diliman via Gale Virtual Reference Library. Click here to access