One great insight is worth a thousand good ideas an advertising hall-of-famer reveals the most powerful secrets in business

One great insight is worth a thousand good ideas an advertising hall-of-famer reveals the most powerful secrets in business

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Bibliografski detalji
Glavni autor: Dusenberry, Phil
Format: Knjiga
Jezik:English
Izdano: New York Penguin Books c2005.
Teme:
Advertising > Psychological aspects.
Insight.
Differentiation (Cognition)
Creative ability in business.