One great insight is worth a thousand good ideas an advertising hall-of-famer reveals the most powerful secrets in business

One great insight is worth a thousand good ideas an advertising hall-of-famer reveals the most powerful secrets in business

Bibliographic Details
Main Author: Dusenberry, Phil
Resource Type: Book
Language:English
Published: New York Penguin Books c2005.
Subjects:
Advertising > Psychological aspects.
Insight.
Differentiation (Cognition)
Creative ability in business.

UP Cesar E.A. Virata School of Business (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
B-36684 HF 5822 D87 2005 Reserve Book On-Shelf
B-36685 HF 5822 D87 2005 Reserve Book On-Shelf
B-36686 HF 5822 D87 2005 Three-Day Book On-Shelf