Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

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Detaylı Bibliyografya
Yazar: Belch, George Eugene
Diğer Yazarlar: Belch, Michael A.
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Boston McGraw-Hill/Irwin c2007.
Edisyon:7th ed.
Konular:
Advertising.
Sales promotion.
Communication in marketing.