Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

Bibliographic Details
Main Author: Belch, George Eugene
Other Authors: Belch, Michael A.
Resource Type: Book
Language:English
Published: Boston McGraw-Hill/Irwin c2007.
Edition:7th ed.
Subjects:
Advertising.
Sales promotion.
Communication in marketing.

Asian Institute of Tourism (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
AIT-6748 HF 5823 B43 2007 Regular Circulation On-Shelf

UP Cesar E.A. Virata School of Business (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
B-36654 HF 5823 B43 2007 Regular Circulation On-Shelf
BA-494 HF 5823 B43 2007 Regular Circulation On-Shelf
BA-634 HF 5823 / B43 2007 Regular Circulation On-Shelf

College of Arts and Letters (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
CAL-9889 HF 5823 / B43 2007 Regular Circulation On-Shelf

College of Mass Communication (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
MC-24837 HF 5823 / B43 2007 Regular Circulation On-Shelf