Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

Pokaži sve verzije (15)
Bibliografski detalji
Glavni autor: Belch, George Eugene
Daljnji autori: Belch, Michael A.
Format: Knjiga
Jezik:English
Izdano: Boston McGraw-Hill/Irwin c2007.
Izdanje:7th ed.
Teme:
Advertising.
Sales promotion.
Communication in marketing.