Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

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Détails bibliographiques
Auteur principal: Belch, George Eugene
Autres auteurs: Belch, Michael A.
Format: Livre
Langue:English
Publié: Boston McGraw-Hill/Irwin c2007.
Édition:7th ed.
Sujets:
Advertising.
Sales promotion.
Communication in marketing.