Advertising and promotion an integrated marketing communications perspective

Detalles Bibliográficos
Autor principal:	Belch, George Eugene
Otros Autores:	Belch, Michael A.
Formato:	Libro
Lenguaje:	English
Publicado:	Boston McGraw-Hill/Irwin c2007.
Edición:	7th ed.
Materias:	Advertising. Sales promotion. Communication in marketing.