The future of competition co-creating unique value with customers

Dades bibliogràfiques
Autor principal:	Prahalad, C.K
Altres autors:	Ramaswamy, Venkat
Format:	Llibre
Idioma:	English
Publicat:	Boston Harvard Business School Press c2004.
Matèries:	Competition. Customer relations. Customer services. Strategic planning. Economic value added. Success in business.