The future of competition co-creating unique value with customers

Detalles Bibliográficos
Autor Principal:	Prahalad, C.K
Outros autores:	Ramaswamy, Venkat
Formato:	Libro
Idioma:	English
Publicado:	Boston Harvard Business School Press c2004.
Subjects:	Competition. Customer relations. Customer services. Strategic planning. Economic value added. Success in business.