The future of competition co-creating unique value with customers

Bibliografske podrobnosti
Glavni avtor:	Prahalad, C.K
Drugi avtorji:	Ramaswamy, Venkat
Format:	Knjiga
Jezik:	English
Izdano:	Boston Harvard Business School Press c2004.
Teme:	Competition. Customer relations. Customer services. Strategic planning. Economic value added. Success in business.