The new market leaders who's winning and how in the battle for customers

The new market leaders who's winning and how in the battle for customers

Bibliographic Details
Main Author: Wiersema, Fred (Frederik Derk) (Author)
Format: Book
Language:English
Published: New York The Free Press [2001]
Subjects:
Customer relations > Longitudinal studies.
Consumer's preferences > Longitudinal studies.
Consumer's attitudes > Longitudinal studies.
Marketing > Planning.