The new market leaders who's winning and how in the battle for customers

The new market leaders who's winning and how in the battle for customers

Manylion Llyfryddiaeth
Prif Awdur: Wiersema, Fred (Frederik Derk) (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: New York The Free Press [2001]
Pynciau:
Customer relations > Longitudinal studies.
Consumer's preferences > Longitudinal studies.
Consumer's attitudes > Longitudinal studies.
Marketing > Planning.