The new market leaders who's winning and how in the battle for customers

The new market leaders who's winning and how in the battle for customers

Библиографические подробности
Главный автор: Wiersema, Fred (Frederik Derk) (Автор)
Формат: ‌
Язык:English
Опубликовано: New York The Free Press [2001]
Предметы:
Customer relations > Longitudinal studies.
Consumer's preferences > Longitudinal studies.
Consumer's attitudes > Longitudinal studies.
Marketing > Planning.