The new market leaders who's winning and how in the battle for customers

The new market leaders who's winning and how in the battle for customers

Podrobná bibliografie
Hlavní autor: Wiersema, Fred (Frederik Derk) (Autor)
Médium: Kniha
Jazyk:English
Vydáno: New York The Free Press [2001]
Témata:
Customer relations > Longitudinal studies.
Consumer's preferences > Longitudinal studies.
Consumer's attitudes > Longitudinal studies.
Marketing > Planning.