The new market leaders who's winning and how in the battle for customers

The new market leaders who's winning and how in the battle for customers

Dettagli Bibliografici
Autore principale: Wiersema, Fred (Frederik Derk) (Autore)
Natura: Libro
Lingua:English
Pubblicazione: New York The Free Press [2001]
Soggetti:
Customer relations > Longitudinal studies.
Consumer's preferences > Longitudinal studies.
Consumer's attitudes > Longitudinal studies.
Marketing > Planning.