The new market leaders who's winning and how in the battle for customers

Detalhes bibliográficos
Autor principal:	Wiersema, Fred (Frederik Derk) (Author)
Formato:	Livro
Idioma:	inglês
Publicado em:	New York The Free Press [2001]
Assuntos:	Customer relations > Longitudinal studies. Consumer's preferences > Longitudinal studies. Consumer's attitudes > Longitudinal studies. Marketing > Planning.