The new market leaders who's winning and how in the battle for customers

The new market leaders who's winning and how in the battle for customers

Detalhes bibliográficos
Autor principal: Wiersema, Fred (Frederik Derk) (Autor)
Formato: Livro
Idioma:English
Publicado em: New York The Free Press [2001]
Assuntos:
Customer relations > Longitudinal studies.
Consumer's preferences > Longitudinal studies.
Consumer's attitudes > Longitudinal studies.
Marketing > Planning.