The new market leaders who's winning and how in the battle for customers

Dades bibliogràfiques
Autor principal:	Wiersema, Fred (Frederik Derk) (Autor)
Format:	Llibre
Idioma:	anglès
Publicat:	New York The Free Press [2001]
Matèries:	Customer relations > Longitudinal studies. Consumer's preferences > Longitudinal studies. Consumer's attitudes > Longitudinal studies. Marketing > Planning.