Crossing the chasm marketing and selling high-tech products to mainstream customers

Crossing the chasm marketing and selling high-tech products to mainstream customers

Alle Versionen (2)
Bibliographische Detailangaben
1. Verfasser: Moore, Geoffrey A. 1946-
Format: Buch
Sprache:English
Veröffentlicht: New York HarperBusiness c1991.
Schlagworte:
Selling > Technology.
High technology industries.
Marketing.