Crossing the chasm marketing and selling high-tech products to mainstream customers

Crossing the chasm marketing and selling high-tech products to mainstream customers

Toon alle (2) versies
Bibliografische gegevens
Hoofdauteur: Moore, Geoffrey A. 1946-
Formaat: Boek
Taal:English
Gepubliceerd in: New York HarperBusiness c1991.
Onderwerpen:
Selling > Technology.
High technology industries.
Marketing.