Media promotion and marketing for broadcasting, cable, and the Internet

Media promotion and marketing for broadcasting, cable, and the Internet

書目詳細資料
其他作者: Eastman, Susan Tyler, Ferguson, Douglas A., Klein, Robert A. 1928-
格式: 圖書
語言:English
出版: Amsterdamn Elsevier/Focal Press c2006.
版:5th ed.
主題:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.