Media promotion and marketing for broadcasting, cable, and the Internet

Media promotion and marketing for broadcasting, cable, and the Internet

Bibliographic Details
Other Authors: Eastman, Susan Tyler, Ferguson, Douglas A., Klein, Robert A. 1928-
Format: Book
Language:English
Published: Amsterdamn Elsevier/Focal Press c2006.
Edition:5th ed.
Subjects:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.