Media promotion and marketing for broadcasting, cable, and the Internet

Media promotion and marketing for broadcasting, cable, and the Internet

Detalles Bibliográficos
Otros Autores: Eastman, Susan Tyler, Ferguson, Douglas A., Klein, Robert A. 1928-
Formato: Libro
Lenguaje:English
Publicado: Amsterdamn Elsevier/Focal Press c2006.
Edición:5th ed.
Materias:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.