Media promotion and marketing for broadcasting, cable, and the Internet

Detalles Bibliográficos
Outros autores:	Eastman, Susan Tyler, Ferguson, Douglas A., Klein, Robert A. 1928-
Formato:	Libro
Idioma:	inglés
Publicado:	Amsterdamn Elsevier/Focal Press c2006.
Edición:	5th ed.
Subjects:	Television broadcasting > Marketing. Radio broadcasting > Marketing. Cable television > Marketing.