Media promotion and marketing for broadcasting, cable, and the Internet

Media promotion and marketing for broadcasting, cable, and the Internet

Bibliographische Detailangaben
Weitere Verfasser: Eastman, Susan Tyler, Ferguson, Douglas A., Klein, Robert A. 1928-
Format: Buch
Sprache:English
Veröffentlicht: Amsterdamn Elsevier/Focal Press c2006.
Ausgabe:5th ed.
Schlagworte:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.