Media promotion and marketing for broadcasting, cable, and the Internet

Media promotion and marketing for broadcasting, cable, and the Internet

Sonraí bibleagrafaíochta
Rannpháirtithe: Eastman, Susan Tyler, Ferguson, Douglas A., Klein, Robert A. 1928-
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Amsterdamn Elsevier/Focal Press c2006.
Eagrán:5th ed.
Ábhair:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.