Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Sonraí bibleagrafaíochta
Rannpháirtithe: Galician, Mary-Lou
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: New York Best Business Books c2004.
Ábhair:
Product placement in mass media.
Subliminal advertising > United States.
Advertising > Moral and ethical aspects.