Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

書誌詳細
その他の著者: Galician, Mary-Lou
フォーマット: 図書
言語:English
出版事項: New York Best Business Books c2004.
主題:
Product placement in mass media.
Subliminal advertising > United States.
Advertising > Moral and ethical aspects.