Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Bibliographic Details
Other Authors: Galician, Mary-Lou
Format: Book
Language:English
Published: New York Best Business Books c2004.
Subjects:
Product placement in mass media.
Subliminal advertising > United States.
Advertising > Moral and ethical aspects.