Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Manylion Llyfryddiaeth
Awduron Eraill: Galician, Mary-Lou
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: New York Best Business Books c2004.
Pynciau:
Product placement in mass media.
Subliminal advertising > United States.
Advertising > Moral and ethical aspects.