Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Bibliographische Detailangaben
Weitere Verfasser: Galician, Mary-Lou
Format: Buch
Sprache:English
Veröffentlicht: New York Best Business Books c2004.
Schlagworte:
Product placement in mass media.
Subliminal advertising > United States.
Advertising > Moral and ethical aspects.