Using qualitative research in advertising strategies, techniques, and applications

Using qualitative research in advertising strategies, techniques, and applications

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Dettagli Bibliografici
Altri autori: Morrison, Margaret A.
Natura: Libro
Lingua:English
Pubblicazione: Thousand Oaks, Calif. Sage c2002.
Soggetti:
Advertising > Research.
Marketing research > Methodology.
Qualitative research.