Using qualitative research in advertising strategies, techniques, and applications

Bibliographic Details
Other Authors: Morrison, Margaret A.
Resource Type: Book
Language:English
Published: Thousand Oaks, Calif. Sage c2002.
Subjects:

College of Mass Communication (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
MC-21314 HF 5814 U85 Regular Circulation On-Shelf