Promotion and marketing for broadcasting, cable and the web

Promotion and marketing for broadcasting, cable and the web

Détails bibliographiques
Autres auteurs: Eastman, Susan Tyler, Klein, Robert A. 1928-, Ferguson, Douglas A.
Format: Livre
Langue:English
Publié: Boston Focal Press c2002.
Édition:4th ed.
Sujets:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.