Promotion and marketing for broadcasting, cable and the web

Promotion and marketing for broadcasting, cable and the web

Bibliographic Details
Other Authors: Eastman, Susan Tyler, Klein, Robert A. 1928-, Ferguson, Douglas A.
Format: Book
Language:English
Published: Boston Focal Press c2002.
Edition:4th ed.
Subjects:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.